Welcome to my video portfolio, a collection of some of my work that showcases my loves and likes of video production.
There is a diverse range of video projects, such as promotional videos, corporate videos, event coverage, documentaries, and more. Each project was approached with a unique perspective, tailored to the specific needs and goals of my clients.
My goal is to produce high-quality videos that exceed expectations, to create videos that are engaging, visually stunning, and most importantly, effective in conveying the intended message.
Video content brings a human touch to communication and generates emotions – as a result, messages and ideas are more impactful. Watching videos is more entertaining than other media forms, and it has been proven that image-based information is easier to remember. A study by Microsoft has shown that the average attention span of a human being is just 8 seconds. Video communicates messages in just a few seconds and is more likely to hold a viewer after that initial engagement.
Video can also share complex information in a simple way. A one-minute video can communicate the equivalent of 1.8 million words! 90% of information transmitted to the brain is visual and people usually remember 80% of what they see, against just 20% of what they read, for instance.
Versatility is one of the biggest strengths of video content. Since video is by its nature visual and interactive, it can explain more complex ideas, or share complex stories, and helps to encourage the viewer to perform an action such as going onto a website for more information, or signing up for a demo.
Social media is the new force in the marketing world and is now part of every company strategy. Recently, video content has skyrocketed on all platforms. If a video catches a user’s attention, they are more likely to stop scrolling. 60% of internet users watch at least one video per month while browsing Facebook, Twitter, Snapchat or Instagram.
Good video content generates 1200% more shares than text and image content combined, and video posts on Facebook alone increases the engagement rate by 33%. Facebook and Instagram users stay five times longer with video than with static content, according to a study conducted by Facebook. By adding a video to a landing page it can lead to an 80% increased conversion rate. A video removes doubts – it has more veracity than other forms of media – and makes a company or product seem more trustworthy. 64% of internet users are more likely to purchase a product after watching an online video about it than with other media.
